Fill in the Blank Greetings - In The News

"Wait a minute, Mr. Postman"

Filling in the _____ and putting a new spin on the card-sending tradition

Last year, Ted Perlstein was having drinks with friends, a couple who had recently tied the knot.

While sipping beer, the newlyweds griped about the chore of writing their wedding thank-you notes. Hearing his friends' post-nuptial grievances got Perlstein, a Jewish Chicago-based entrepreneur, thinking about the act of sending greeting cards. "This process should be something that you look forward to," he thought. "It should be fun."

He did some research and found that the paper greeting card business hasn"t changed in 150 years. Here's some random trivia for your next cocktail party: According to the Greeting Card Association, 1856 marked the start of the greeting card industry in America. For most of that time, according to Perlstein, cards were serious and pretty; the funny ones, like those "Over the Hill" and couch potato cards, have only been around for a few decades.

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